Make My Vid collaborated with Aditya Birla Sun Life Insurance (ABSLI) to create a heartfelt video series and event coverage to foster employee engagement and celebrate the company’s culture. The project included the "Surprise Your Spouse" video series, highlighting personal stories of employees and their relationships, and comprehensive coverage of ABSLI’s Family Day event. The goal was to build emotional connections, showcase company values, and boost morale within the workforce. The project, completed in 3 weeks, used high-definition video equipment, advanced editing, and sound design to ensure high-quality, emotionally resonant content that aligned with ABSLI’s objectives of appreciation and inclusivity.
Project Overview
Aditya Birla Sun Life Insurance (ABSLI), a prominent leader in the financial services sector, sought to enhance employee engagement and celebrate their company culture through a heartfelt video series and event coverage. ABSLI aimed to create content that would foster a deeper connection between employees and the organization, focusing on personal lives and their contributions to the company. In collaboration with Make My Vid, ABSLI produced the “Surprise Your Spouse” video series, which focused on showcasing the personal stories and relationships of employees, and provided comprehensive coverage of their annual Family Day event. These initiatives helped strengthen the sense of community, pride, and belonging among team members, reinforcing ABSLI’s core values of appreciation and inclusivity. The video content highlighted both the professional and personal aspects of ABSLI’s workforce, contributing to an enhanced company culture.
Project Duration
The entire project spanned approximately 3 weeks, which included pre-production planning, filming, and post-production editing. Both the video series and event coverage were executed within this timeline, ensuring efficient production while maintaining a high standard of quality. The video content was delivered on time and aligned with ABSLI’s objectives of fostering engagement and celebrating its team members.
Project Goals
Foster Employee Connection: One of the primary goals was to develop a video series that celebrated employees’ personal relationships, showing ABSLI’s appreciation for their dedication and hard work. By showcasing intimate moments, such as surprising spouses, the videos helped humanize the workplace and build stronger emotional connections between employees and the organization.
Showcase Company Culture: Another key goal was to highlight the vibrant and inclusive company culture during ABSLI’s Family Day event. By capturing the energy and joy of the occasion, the videos showcased ABSLI’s commitment to creating a positive, supportive environment where employees feel valued and appreciated. The coverage aimed to strengthen the bond between employees and the organization.
Boost Morale and Engagement: Through emotional and heartwarming content, the videos aimed to boost employee morale, fostering a greater sense of belonging. The content resonated not only with employees but also with their families, creating a collective sense of pride and engagement within the ABSLI community.
Technologies Used
High-Definition Video Equipment: Professional video equipment was employed to capture high-quality, visually appealing footage during the interviews and event coverage. This ensured that the final content was crisp, clear, and of the highest standard, contributing to a polished and impactful visual experience.
Advanced Editing Software: The post-production process involved refined editing techniques to ensure a cohesive and emotionally resonant narrative. Advanced editing software was used to integrate video footage, audio, and graphics seamlessly, enhancing the storytelling aspect of the project.
Sound Design: The audio was meticulously designed and edited to ensure clear, engaging sound quality. Background music, voiceovers, and sound effects were carefully selected and balanced to enhance the emotional tone of the videos, ensuring that both the interviews and event highlights were compelling and impactful.
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The primary goals of the ABSLI video project were to:
The "Surprise Your Spouse" video series was designed to create emotionally engaging content that celebrated the relationships and personal milestones of ABSLI employees. The purpose was to strengthen the emotional connection employees feel with their workplace by highlighting moments of joy, gratitude, and appreciation in their personal lives. This initiative reinforced ABSLI’s commitment to fostering a people-centric culture by demonstrating how the company values not just its employees but also their families. The series also served as an innovative approach to internal communication, enhancing employee engagement while reflecting ABSLI's core belief in the importance of relationships.
To ensure the highest production quality, professional-grade video cameras, stabilizers, and lighting equipment were used. High-definition cameras captured every detail of the Family Day event and the "Surprise Your Spouse" series, while gimbals and tripods provided stability for dynamic shots. Lighting equipment was carefully deployed to enhance visuals, especially in indoor settings, ensuring clarity and vibrancy.
Sound design played a crucial role in amplifying the emotional resonance of the videos. Ambient sounds, subtle background music, and high-quality audio recording tools were employed to create an immersive experience. Specific sound effects, such as applause or laughter, were integrated during post-production to highlight key moments. The careful selection of background scores also heightened the emotional tone, making the content more impactful.
Industry-leading software like Adobe Premiere Pro and After Effects was used for video editing and motion graphics. These tools enabled precise editing, smooth transitions, and the addition of branding elements, ensuring a polished final product. Color grading techniques further enhanced the visual appeal, while tools like Audition were used to perfect audio quality, ensuring a seamless viewing experience.
The series employed a narrative-driven approach, focusing on real-life moments and personal anecdotes to establish an emotional connection. Techniques such as capturing unscripted reactions, highlighting genuine emotions, and using voiceovers to share heartfelt messages helped create a compelling narrative. Visual montages combined with soft, uplifting background music further enhanced the emotional appeal, leaving a lasting impact on viewers.
The videos reflected ABSLI’s core values of inclusivity, appreciation, and emotional well-being, aligning seamlessly with its employer branding strategy. By showcasing meaningful moments that resonated with employees and their families, the content emphasized ABSLI’s commitment to being a supportive and employee-centric organization. This approach enhanced the company’s image as a desirable workplace that values its people and their holistic well-being.
To capture candid moments, the production team adopted a fly-on-the-wall approach, allowing employees and their families to interact naturally without being overly conscious of the camera. Multiple cameras were deployed strategically to cover various activities simultaneously, ensuring no moment was missed. The use of long lenses allowed the team to shoot from a distance, maintaining the authenticity of the interactions.
The production team fostered a relaxed and friendly atmosphere by engaging with employees before filming and explaining the process to put them at ease. Casual conversations and encouraging feedback during shoots helped employees feel more natural on camera. For group activities, the team blended into the crowd, ensuring participants felt unobserved and genuine moments were captured.
The content positioned ABSLI as an organization that values its employees and their families, creating a positive impression among current and prospective employees. By blending professional storytelling with genuine moments, the videos reinforced ABSLI’s image as an empathetic and engaging employer.
Efficient project management, including a detailed production schedule and clear task allocation, ensured timely completion. Parallel workflows for pre-production, shooting, and editing allowed the team to meet deadlines without compromising quality. Regular check-ins with ABSLI’s team helped address any issues promptly and maintain progress.
The budget was optimized by leveraging cost-effective equipment and tools without compromising on quality. The use of remote editing for specific tasks reduced travel and operational expenses. Strategic pre-production planning minimized unforeseen costs, and bulk production of video assets provided economies of scale.
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