We had the privilege of collaborating with JLL India on a distinctive corporate video project focused on the themes of diversity, inclusivity, and equity within their organization. This project was structured around a two-phase process to ensure a comprehensive and engaging storytelling approach.
Scripting & Creative Concept:
Collaborative Scripting: In partnership with the JLL team, we developed a series of couplets, where each couplet represented a different employee, highlighting their individual contributions to the diverse workforce.
Couplet Poem Format: The script was creatively structured as a "couplet poem," with each stanza dedicated to specific employee segments. This innovative format added an emotional and artistic layer to the storytelling, engaging viewers and making the narrative more memorable.
Video Shoot Across 3 Cities:
Coordinated Logistics: Conducted a complex, multi-city video shoot across Mumbai, Bangalore, and Gurgaon. This involved filming employees from various departments in a single day, requiring meticulous planning and coordination.
On-Site Creative Direction: Provided real-time creative direction at each location to ensure that the concept and narrative remained consistent. This involved overseeing the shoot, guiding employees during interviews, and capturing the essence of each individual’s story.
Post-Production & Animation:
Superhero Representation: The client envisioned representing their employees as superheroes while preserving their authentic voices in the brand film. To achieve this, we incorporated Marvel-style animations that transformed employee photos into animated superhero versions, effectively merging creativity with employee empowerment.
Seamless Integration: The editing process focused on weaving together footage from all three cities into a cohesive film that encapsulated the diversity and strength of JLL's workforce. The final output was a beautifully crafted brand film that resonated with JLL's values of inclusivity and teamwork.
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Multi-City Video Shoot: Successfully coordinated and executed video shoots across Mumbai, Bangalore, and Gurgaon within a tight schedule, capturing a diverse range of employees and departments on the same day.
Scripting a ?Couplet Poem?: Developed a unique and creative script in the form of a couplet poem, allowing each stanza to spotlight different employee groups, enhancing the narrative's depth and emotional impact.
Superhero-Style Animation: Designed and created Marvel-style animations that represented employees as superheroes, adding an engaging and dynamic visual element to the brand film.
Multi-City Video Shoot: Successfully coordinated and executed video shoots across Mumbai, Bangalore, and Gurgaon within a tight schedule, capturing a diverse range of employees and departments on the same day.
Scripting a ?Couplet Poem?: Developed a unique and creative script in the form of a couplet poem, allowing each stanza to spotlight different employee groups, enhancing the narrative's depth and emotional impact.
Superhero-Style Animation: Designed and created Marvel-style animations that represented employees as superheroes, adding an engaging and dynamic visual element to the brand film.
Our approach focuses on blending corporate messaging with emotional storytelling to make internal communication videos both relatable and impactful. For JLL, we showcased authentic employee interactions and aligned the narrative with their diversity and inclusion goals. By integrating creative scripting, high-quality visuals, and dynamic animations, we ensured the videos resonated with employees while maintaining corporate professionalism.
We create compelling brand films by embedding themes of diversity and inclusion into the very fabric of the narrative, from the scripting phase to post-production. For JLL, this involved highlighting real stories of employees from different backgrounds, capturing their unique contributions, and weaving them into a cohesive story. Subtle visual cues, inclusive language, and symbolic animations were used to reinforce these themes without detracting from the corporate tone.
For JLL’s multi-city project, we utilized a combination of 4K cameras for high-definition video, stabilization rigs for dynamic shots, and boom microphones for crisp audio capture. Advanced lighting equipment like softboxes ensured consistent visual quality across various indoor and outdoor locations. Additionally, drone cameras were employed for aerial shots to add a cinematic dimension to the videos, capturing cityscapes and large corporate spaces effectively.
We use cutting-edge software like Adobe After Effects and Blender to create Marvel-style animations. These effects were seamlessly integrated into JLL’s brand film to emphasize key messages and add an engaging, cinematic quality. For instance, we used superhero-inspired transitions to represent the innovative and powerful impact of JLL’s corporate initiatives, making the video both professional and visually appealing.
Creative scripting begins with an in-depth understanding of the client’s brand ethos and goals. For JLL, we conducted brainstorming sessions with their leadership and marketing teams to identify key themes like diversity, innovation, and employee engagement. The resulting script used a couplet poem format, ensuring it was both engaging and reflective of JLL’s corporate identity, creating an emotional yet professional connection with viewers.
The couplet poem format was inspired by JLL’s commitment to innovation and their desire to communicate complex corporate values in a simple, memorable way. The rhythmic nature of the poem added an emotional depth to the narrative, making it easier for employees to relate to the video’s themes. It also provided a creative edge, distinguishing JLL’s brand film from conventional corporate videos.
Planning for multi-city shoots involves breaking the project into phases: pre-production, production, and post-production. For JLL, we mapped out detailed shooting schedules, considering travel logistics and time zones. Local crew members were hired in Mumbai, Bangalore, and Gurgaon to minimize delays and reduce costs. Clear documentation, including shot lists and storyboards, ensured all teams were aligned on creative objectives.
Pre-production for complex projects like JLL’s includes assembling a multidisciplinary team, creating a project timeline, and conducting virtual kickoff meetings. Detailed shot plans and location checklists were prepared to anticipate potential challenges. Collaboration with JLL’s internal teams ensured their vision was integrated from the beginning, reducing revisions and delays.
Our on-site creative direction focuses on guiding subjects to deliver natural, authentic performances. For JLL, we choreographed employee interactions to appear candid yet purposeful, reflecting genuine moments of collaboration. Directors ensured every shot contributed to the storytelling while adhering to JLL’s corporate values.
We use a collaborative workflow, where clients review each phase of production through platforms like Frame.io or Google Drive. For JLL, client feedback on the script ensured alignment with their messaging goals, while multiple video drafts allowed for real-time adjustments, ensuring the final output met expectations.
Our videos capture the essence of a company’s values and mission, making their brand identity relatable and memorable. For JLL, the multi-city video showcased their innovation and inclusivity, establishing them as a forward-thinking industry leader.
Budget management involves allocating resources efficiently, focusing on areas with maximum impact while minimizing redundant costs. For JLL, using local crews in Mumbai, Bangalore, and Gurgaon reduced travel expenses. Advanced pre-production planning minimized on-site delays, saving time and resources. We also prioritized cost-effective tools, such as cloud-based collaboration platforms, to reduce logistical overheads.
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